/cgl/ - Cosplay & EGL

>>10491140
They really aren't any more, did you mean so common with old school? They were a DC (designer/character) brand that boomed around the 80s/90s, so the rise of VW kinda coincided with the beginnings of lolita as well. VW stuff was uniquely girly, and the orb/cross logo is easily identifiable on pieces which raises the outfit's status. While some VW pieces have been used with lolita throughout time (RHS obviously, but I've seen handfuls of pre-2012ish coords with VW bags, cardigans, necklaces) they were never a lolita brand to begin with and never seriously intended to target the lolita aesthetic. I think they fell to the wayside as actual lolita brands began making their own iconic, easily identifiable pieces that were a little bit cheaper than VW and fit the lolita aesthetic more. Some people in lolita today still enjoy VW but I don't think it's a big majority. Tons of people still love RHS because the style is iconic and ingrained in lolita at this point but how many of them actually own VW RHS instead of the cheaper imitations from Antaina, Bodyline, or Baby.

Pic is from 1988, CUTiE vol 3.