I’ve only experienced one Aldi, which opened fairly recently in my area.
I would describe my overall impression of it as:
>Alternate-timeline Trader Joe’s
Not even trolling.
Let’s walk into into TJ’s. What do we see?
>Young single “career women”, buying overpriced food to eat alone and a bottle of cheap wine to drink while browsing social media and convincing themselves they’re better off than their old friends/classmates who’ve gotten married and had kids
>35+ single/‘successful’ “wine aunts” buying overpriced food to eat alone and a bottle of cheap wine to drink while *still* trying to rationalize that it’s worth never being called “mommy” to live the ‘free/adventurous’ life their married friends could only dream about
Okay, now let say we've travelled to the timeline where those same women instead chose family life and motherhood.
Let’s walk into Aldi’s now. What do we see?
>The exact same women from the previous timeline, except now they’re buying cost-effective yet perfectly nice-quality food to feed their families, strategically using sale-items to plan family meals, and using a bit of the resulting savings to treat herself to a bottle of cheap wine to enjoy after the kids are asleep, everything is good-to-go for the next morning, and she pours herself a glass to enjoy while browsing Facebook, and feeling a sense of pity for her friend who is still single at 39 but still says she wants to settle down and have kids someday once she’s done with her “adventuring” phase
Of course I could be entirely fucking wrong because this opinion is based on one single Aldi. I also haven’t slept since Friday. Shut up and get off my nuts.