/ck/ - Food & Cooking

>work in the industry
>NBB Ranger was always pretty much watery shit
>NBB rebrands it as "Voodoo Ranger" IPA and allegedly tweaks the recipe
>tons of customers who never liked IPAs before start coming through my shop buying it up and ranting about how amazing it is
>I don't believe it's actually good now, but I'm selling more beer so I can't complain
>months later, just tonight, at a friends and drink a couple of them
>it's just a slightly different hue of shitty watered down, sub-par IPA
I shouldn't complain since money is being made selling it, but I get irrationally irritated when marketing convinces people that mediocre old shit is suddenly an outstanding brew.