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2023-11: Warosu is now out of extended maintenance.

/ck/ - Food & Cooking

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10579420 No.10579420 [Reply] [Original]

https://archive.fo/IWEbs

>The language of restaurant consulting is a cold, dry, semi-clinical thing. We talk about the menu as an “offering,” eating periods are divided into “dayparts,” chicken and steak are lumped together as “proteins,” rye bread and lettuce cups are “carriers.” “Fresh finishes” and “textural value-adds” make a dish camera ready. Writing a new menu—the purpose of the Create Phase—relied on this lingo.

>But the highest compliment you could ever pay a chain is to call its food “craveable.” It was a word we threw around in the office a lot, and everyone had a different definition: “Taste sensations.” “Umami bombs.” “Food you can’t stop eating.” “Flavor orgasms.” Craveability inhered in crispy bacon, the ether of truffle oil, the way that the caramelized exterior of a kouign amann crumbled and melted in the heat of one’s mouth, succumbing to the buttery softness underneath.

>If craveability fueled the appetite, empathy coded the experience. An “empathetic menu” allowed the businessman a quick start to his day; the mom to feed her kids something she felt good about; the college student to nurse his hangover; the teenager an Instagram story. Serving food in a bowl instead of a plate was empathetic because it felt warm and nourishing and pleasantly symmetrical, like being back inside the womb. Even putting General Tso’s chicken on a menu was empathetic because it was many Americans’ first experience with what they believed to be “Chinese” food, and in its rich and unctuous flavors, we were assured that everything would be okay.

>> No.10579701

I thought this'd show up here. "Science" my arse. It's kinda interesting, but goddamn are these people in a world of their own.

>“the board has voted to adopt a ‘lighter, brighter, and fresher’ menu and brand positioning.”
>“We use an acronym in the office,” the CMO chimed in. “Let’s ‘LBF it’!”

>“Right. Edamame hummus isn’t a subtractive experience,”

>> No.10579889

>>10579420
Just embarrassing.

>> No.10580323

>>10579701
>>10579889

Firms that pay attention to consistency, customer desires, and quality control are ones that succeed.

>> No.10580852

>>10579420
Op is not a fag, go on

>> No.10580918

>>10579420
>>10579701
for such a fat country, americans dont seem to actually enjoy food very much

>> No.10580936

>>10580918
Food is vulgar. It is fuel and should be consumed privately. The very act of eating in public is an affront to what principals higher society ought to stand. We are nobler creatures. I hope one day you will join me in the light.

>> No.10580959
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10580959

>>10579420
>Serving food in a bowl instead of a plate was empathetic because it felt warm and nourishing and pleasantly symmetrical, like being back inside the womb.

>> No.10581096

>>10580936
Literal autism.

>> No.10581753

I read this a couple of days ago. They're talking about Pei Wei which always kind of sucked a little but apparently is improving now, so maybe this works.

>> No.10582534

yet another reason to never eat out

>> No.10583825

>>10580852
the whole article is in the link

>> No.10585208

>>10580323
quality control is not something as pretentious as these CEOs make it out to be, they are taking excessive credit and uneeded back pats for using their common sense.

>> No.10585214

>>10580959
yes, CEOs in the food industry are loony and low IQ.

>> No.10585224

>>10580959
americans are a very strange people. trying to understand them is a futile exercise

>> No.10585267

>>10585224
the CEOs are obviously trying to be try hard

>> No.10586546
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10586546

>>10580918
We love food. 99.9% of burgers wouldn't know any of this shit. We just want fries with our meal.

The people this article is about probably don't; they love money. Chain restaurants use whatever means necessary to make their food as appealing as possible.

>> No.10588109
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10588109

Thread about Chinese restaurants. 'Amercian' is mentioned more than Chinese in the actual thread.
You people are pretty fucking obsessed with us.

>> No.10588145
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10588145

>>10588109
youre a fucking retard. fucking anime posting piece of shit

>> No.10588419

omg i fugin lub sgienge!!!!!!!!

>> No.10590021

>>10580959
Start a thread about bowls vs plates and watch the inevitable shitshow that results. People are weird.