/ck/ - Food & Cooking

Craft brewing is an insanely competitive space, if people don't remember your label you're never going to make it

That said some of these companies should have hired an artist at the very least

>>15929594

Orange juice!

>>15929626
Yeah but when everybody doing that ridiculus over the top cartoon style that's exactly what happens

>>15929594
>Create traditional beers and stylise them with simple old fashioned labels
>No one buys and beer sales continuously decline for two decades

>Stop filtering, double dry hop so they are completely opaque, slap some bright colours and animals on it
>Beer sales through the roof, market doubles year on year for the next decade

Yeah what a mess.

>>15929594
Welcome to the misery of a modern bartender trying to keep up with his own bars beer selection. I can't even keep up with my region, I'm down to clearing out the day to day changes in keg selection. It's fucked. God bless budweiser for absorbing 10 barrel brewing, and standardizing craft garbage.

>>15929594
>everything's an $8 a can IPA
fuck off with this shit
no-one likes it or buys them.
want your beer to be popular?
make it a nice smooth ale or a refreshing fucking lager, then make it no more than $2 a can

>>15930129
I don't know what coastal hellhole you live in but none if those cost $8/can, guaranteed. 19.25 oz cans usually run about $2-4 each depending in what kind of store you buy them from. 22oz bottles are the needlessly expensive option.

On that topic, why are 22s so expensive? It can't just be the glass; they cost literally 50-100% more.

>>15930117
Fuck Budweiser and fuck you, bud.

>>15930129
Protip: just because it's sold, doesn't mean you must buy it

For me it's Coors Banquet cause i ain't no pussy

Kudos to them for teaching the normies to associate lagers with Bud, Coors and Miller and popularise ales that can be made cheaper, faster and are easier to cover up with adjuncts when fucked up.

I had literally heard of zero of those beers until seeing your image, OP.

It seems that the state of modern ‘breweries’, as you put them, involves being able to make use of angry autists for free organic advertising with photos and everything.
Clearly the labeling is doing exactly what it was designed to do, and you’re the sort of tool they counted on to make it happen.

You miss understand, the average /ck/ autist doesn't even drink beer, so the gut reaction to seeing people enjoying something is disgust.
And most of the anons here that enjoy drinking, are usual very poor alcoholics who's whole life is a cope, so why not cope about expensive beer.

>>15930094
More like
>tax traditional beer so that it's so expensive people can't afford to drink large quantities of it
>realise that it's far more lucrative to market sugary 'beer' to bugmen soyboys who need some way to appear manly

>>15930751
>organic advertising
>on a dingy Cambodian weed-whacking forum
cope

>>15929594
getting some serious cyberpunk vibes from this aesthetic.....how can someone snot enjoy this?

>>15930804
>le epin cope meme
Don’t be assmad just because you did exactly what the labels intended you to do.

>>15930841
not*

>>15930795
Every mass brew is mediocre, smooth slightly sweet nothingness ment to appeal to the widest possible audience. It's like staking your masculinity on liking McDonald's are sometimes retard.
Traditional style bear is still widely available through local breweries in most states, and is usually the same price or cheaper than small batch ipas.

>>15929594
>The utter state of modern 'breweries'
good inventive beer? yeah it is pretty nice anon

>>15930874
“Mass brew” isn’t a style of beer. Neither is “traditional”.
You sound like someone who doesn’t actually know shit about beer, but wants to sound as if they have sophisticated/discriminating taste.

I don't drink, but what are those supposed to be? They don't look like any beer I've seen.

>>15929594
I don't know what's going on in this thread but all of those look delicious

>>15929594
>It's another "tastelet OP" episode
Imagine, people liking different things!
:O

>>15930848
This. OP got played like a fittle. I bet he replies honestly to shitposters and trolls too.

>>15929594
all the 'craft beer' i tried was utter shit

>still drinking shitty hop tea in 2021
Have fun with your janky livers, I'll be vaping hop's superior relative, i.e. cannabis sativa

>>15929594
that beak one is pretty good actually

>>15930795
Why would soyboys want to appear manly anyway? I thought the whole point of soyboys was to be non threatening and the opposite of manly in general.

>>15932179
No, soys secretly want to appear manly but through pathetic weak mediums such as hot sauce, craft beer and reddit beards

I only trust beers with fat monks on the label.

>>15929594
>posts hazy ipas from a number of different breweries
>all modern beer is bad guys hurr durr

>>15930117
Bud bought 10 Barrel? RIP my favorite cucumber sours

Yeah, beer is cringe what are the news?

>>15932179
>>15932383
They want to be manly but at the same time be good little non-threatening beta cucks, so they latch onto superficial things that men do. They are like children pretending to be adults. That's why you have all this crap like beard grooming products "I'm a man, look at my beard, I gotta go trim my beard cause I'm a man and men have beards" BBQ pit boys "We're men, men do BBQ" craft beer "I drink beer because that's what men do" and then they go watch the latest capeshit movie, pretend to read the latest comic book, watch cartoons on netflix, or buy more fukno pops. They have no idea how to complete any manual task and are completley useless both mentally and physically for any job that would have been traditionally been given to a man.

>>15932405

>>15930795
I don't know what country you live in but this does not apply to America or Europe so basically isn't real

>>15932555
Worthy trips.
I love that painting.

>>15930162
> just because it's sold, doesn't mean you must buy it
Except you do, because there aren't enough alternatives on the market. I like a nice IPA now and then but I like other styles too and they're getting harder to find.

>>15930970
>“Mass brew” isn’t a style of beer.
"Watery adjunct lager" then.

>>15929626

>remember label
>change it ever year

I only buy beers from breweries who buck that shitty trend and just keep the same label for a long time.

>pic related
>fucking beer plebs get out of my thread

>>15932517
You seem to know an awful lot about them and how they think pal

>>15929594
>tfw you hate IPAs and that's most of what you find in the store
Rec me some stouts, bros.

>>15932517
>OBSESSED

I just want mahr's bräu to start brewing their mastodon lager again

>>15929594
Where abouts in Britbong you from senpai?

>>15932674
Not exactly a stout but any Baltic Porter is worth trying. If they're salted even better.

It’s weird going to breweries and there isn’t a weiss, lager, Pilsner, or anything like that on tap, it’s all flavored stouts and unfiltered IPAs. Even at breweries that I know have good staples.

>>15933135
Pretty sure every brewery has a Weiss and a pile etc on tap

>>15929594
The main reason is that „extra” IPA’s are easy to make as the style has so many varieties that one can get away easily with a mediocre brew by adding more hops, not filtering etc. I hate calling beer styles reddit but pastry sours, IPA’s and stouts are peak reddit. Not enough people know about weißbier, porters or saisons in general. The craft revolution and its consequences caused like 50% of beer stores to stock a shitton of IPA’s

>>15933185
Pastry stouts and West coast IPA's shouldn't even be allowed to be sold as beer. However to say that people don't know about Weissbier, porters or saison is ridiculous. Stores stock IPA's because they sell, it's not their fault consumers are morons.

>>15933202
I said that not enough people tried them compared to the top 3 styles right now. As for WCIPA’s - I see no problem with them
T. Eurofag

>>15930774
I don't give a shit about price, there's just too many brewers with subpar skills. It's just no fun when every new beer you try tastes like a garage experiment failure.

>craft beer

What a shite trend it really is. Fucking poofs the lot of them

>>15930934
God bless bugmen like you that keep the low skill brewer in business. You deserve to be ripped off.

>>15933309
Yeah im so ripped off enjoying my beer arrrrgh!!

>>15932578
Glad to see one white male patrician on this thread.

>>15933315

Fucking bender, get the fuck out of my pub

A sheep is said to be rigged or ‘riggwelted’ when it has rolled onto its back and is unable to get back up without assistance

>>15933320
*fist bump*

>>15932657
>>15932698
>t. soy boys

>>15929626
My local makes great beer but has no advertising sense at all.

>>15933185
>>15933185
My fucking Kroger used to have a nice and diverse selection, but now it's just hazy IPA's and lagers. No porters, stouts, saisons, or just any decent variety.

>>15933322
>fink yohr feckin'ahd?

>>15930152
no idea man
i just never see craft beer sold for much below $8 a can, sometimes $6 if it's on sale or something.
the fucking jew faggots always complain that they dont sell as much as the big producers and they act like it's this huge fucking mystery.
it's like yeah, no-one but the richest cunts or the snobbiest of beer snobs is willing to pay that much for individual cans of beer.

>>15929594
Probably all California garbage

>>15932657
in his defense I find myself being forced to mingle with these insufferable people due to work etc.

>>15930094
t. Anchor employee

>>15929594
>seeks out specialist craft beer website
>clicks the IPA section
>specifically to come and bitch on a Filipino haberdashery website about the "state" of modern breweries
Sad and embarrassing/10, even for bait
Picrel, enjoying a lovely pint of hazy Steady Rolling Man at the pub yesterday, hope it makes you seethe

>>15934948
It's all (actually very good) Bong IPAs, and you're a thick cunt.

How does one enjoy chorizo optimally?

>>15932657
>elephants have long trunks, curved tusks, and grey skin
>you sure know a lot about them, what are you, a fucking elephant

>>15932555
>literally me

>>15929594
Imagine thinking that drinking bread water to get drunk is some form of high art that requires critique.

>>15930129
i hope you mean a porter or stout you absolute casual

>>15935232
Even low art requires critique lest it become a forum for exchanging garbage

>>15935232
Critiqing inconsequential garbage culture is the whole point of 4chan though.

>>15930129
>this 70's-tier comedy take
Truly the emptiest vessels ring the loudest. Why would I want to spend £6 on a sixpack of macrowater when I could buy one can of something exceptionally high in quality without inhaling 1000 calories of fizzy piss.
Whilst also supporting independent and ethical business I might add.

>>15929594
orange juice?

>>15935219
you might have a point if you went on a diatribe about the psychology of elephants

>>15932577
>Except you do
You literally do not have to buy beer you don't like. Have some self control.

>>15935211
Overtone choke a chud, they've never made a good beer in their entire existence

>>15935372
>independent and ethical business
Clearly not in the industry

>>15932577
>there aren't enough alternatives on the market
Seeking out good beer doesn't mean going down to your local Walmart, go to your local brewery or find a good bottle shop. They're there you're just lazy.

>>15929594

>>15935521
Jesus fucking christ. I went to uni in Wales and Tiny Rebel used to make some great shit, when the fuck did they start making these absolute abominations?

>>15935538
They've made stay puft for years but it never used to have ham in it... The OG was just marshmallow and it was good on Cask and shite in cans.

I'm almost certain this photo is from the Wee Beer Shop

>>15935544
Yeah, I remember the OG stuff and I think they just introduced the imperial variety just after I left, but why on God's green earth would anyone think ham was a good fucking addition?

>it was good on Cask and shite in cans
This lines up with my experience, yeah. I can only imagine how awful the canned ham shit must have been.

>>15935521
Nothing better after a day of work than a nice cold can of Reddit. Fuck beer hipsters.

>>15935521
>this abomination
Why do they have to ruin perfectly fine beers by adding more shit until they run out of label space for the style name?

>>15932555
Life as a monk seems like it wouldn't be so bad for the dark ages.
>only work you have to do is general chores, scribing and praying
>don't have to worry about starving
>get to eat cheese and beer all the time

There are only two kinds of beer for me; lager and real ale. Not this faggy fruity pale ale, but real dark ale.

>>15935656
Until you get an axe in the face from Danish robbers.

>>15935662
Not if you live inland or past the age of the vikings.

>>15935667
Well you said a monk in the dark ages, so its still an understandable concern to consider.

>>15935673
I guess I meant the middle ages? Like 1400 or something

>>15935658
Fruity pale ale is a real ale whether it offends your delicate sensibilities or not

huh?

>>15930094
Holy shit no wonder American beer had a reputation for being so shit if filtering was what you considered "traditional"

>>15935682
Dont care, just dont like it nuff sed.

>>15932405
wow you're me
Honestly, I appreciate ales. I get why people like them. I have them for variety's sake sometimes, but they're just not my thing. But give me an abbey ale (even though they're lager right?) literally any time, any day.
Porters and stouts too.

IPA are disgusting though.
>>15933304
Look man if I'm at a pub or a tesco I'll get a landlord but I def prefer continental stuff.
I do enjoy how all the """traditional""" faggots ITT are pushing stuff which would make a CAMRA boomer explode in autistic fury though. They really think they're fighting for tradition lol.
>>15932674
Fullers London Porter (well obvs it's a porter) is the best easily available one
Gotta go to waitrose tho

>>15935681
Yeah you want 1200s or 1400s for real comfy monk times; 1300s and you'll probably get fucked by the black death. 1500s you'll get fucked by the reformation.

>>15930795
Why are you talking as if you have any fucking clue what you're saying? Sugary beer? IPAs are bitter as fuck and that's exactly why I don't like them and much prefer a nice dark ale or porter. Craft beer is marketed at sois precisely because it's so bitter meaning they can cling to it as a staple of their manliness. Regular boomer beer is far easier on the palate.

>>15932179
Incorrect. They are weak and unthreatening by nature, not by intent, so they compensate with easy things like beer and beards as opposed to putting forth any real effort and becoming good at something or getting fit.

>>15933304
Timmy T is great but it's possible to like craft beer at the same time y'know
Basically what I'm saying is YOU'RE the real poof

>>15935709
No said filtering made need traditional, the reading comprehension of this board is submammal

>>15935819
>No said filtering made need traditional
Yeah, it's the board's reading comprehension which sucks. Sure.

>>15930874
>Traditional style bear
Is there a modern version I'm not aware of besides the gay kind

im a homebrewer unlike the cretins following the trends i only drink my own brews.

>>15935521
This is a clusterfuck in a can, looks awful

>>15930874

>>15932657
>black people are dumb and commit crime
>'hmmm you seem to know a lot about them....'
Shut up

>>15935521
>honey glazed ham and marshmallow porter

>>15929594
Neet.

>>15935209
You're the only one seething here churl

>>15935869
You're the gay one here mate

>>15929594
Is that beer or orange juice?

>>15935216
By eating it from a can.

>>15935441
I never said I didn't like it. I said I like it OK but I'd prefer more variety. Can't get saison instead when there isn't any on the shelf.

Fuck this place

>>15929594
I thought that was orange juice

>>15932578
Why would you buy a bottle full of concrete?

>>15938767
Unironically should ban labeling like this. Kids will want it

>>15932578
cool ranch dressing

>>15930751
well there are beers you'll never taste in your lifetime because they're never going to be carried by the reps/distributors in any given area. unless you go flying all over the country and world quite often.

there's no fucking stopping a brewery from just copying the same old list of beer recipes from a brewery like Evil Twin selling them out and just pretending like the world of craft beer is really fucking something when it's just maybe 50~ beers with different labels all over the country.
>https://www.morebeer.com/articles/homebrew_beer_hops
gotta test your mettle
>https://beveragetradenetwork.com/en/beer-competitions-in-usa-417.htm
i know what you mean though. and you're right.

>>15932503
Yeah, years ago, Rumplestiltskin.

I like drinking these occasionally, the shit they write on the back of those hipster IPA cans is fucking peak cringe. They all have some weird gimmick like:

Picture of a goat #29/100 and a fart sniffing wine snob description of what amounts to hops and some flavourings.

>>15939791
>Picture of a goat #29/100 and a fart sniffing wine snob description of what amounts to hops and some flavourings.

>>15939809

>>15938855
>>15938767
I really can see some weird neo-Temperance movement in the next 30 years where they crack down on alcohol like they do with tobacco right now

>>15939820

>>15939791
>>15939809
>>15939820
>>15939837
why are all these drinks so fucking pretentious. just make a good fucking beer and sell it like a normal fucking person not like some autist

>>15929594
>>15929626
>>15930027

Check out antique beer cans. They've had crazy shit on them for a long time. I once watched an old cone top can with a goofy fuckin' goat on it (a bock beer) sell at an auction for I can't even remember how many thousands of dollars. An empty can, just because it was in nice condition, and had something interesting on it.

Nothing is original anymore, it's all the same, just different

>>15938839
1. it's meant to be stoneware, not concrete, you bellend
and 2. It's not real stoneware, it's a plastic label covering the whole bottle to make it look like stoneware

>The virging IPA
>The chad gueuze

>>15934986
Oof. Man, those guys went down the shitter with a quickness. Sad. Their whole lineup was really good.

>>15939837
>Bragging about fresh ingredients
>Product is literally fermented grains
Anyways I sell four beers at my brewery, a wheat, a stout, a pilsner, and a lager. I've seen hipster faggots waste their parents money on a bigger than necessary brewery, sell almost exclusively the faggiest and worst tasting ipas, use the same faggy marketing, and fail many times over the years

>>15935521
I would still drink a 6 pack.
I love honey ham and it's 9%.

>getting drunk off shitty beer instead of cockdrunk

get on my level

>>15929594
Looks like failed Oberon ripoffs

>>15935216
Santa Fe skillet

I'm beginning to understand that heteronormative beer must be lager and not very hoppy or malty or strongly flavored. Reject marketing that falsely claims bland = bad.

>>15940087
You sound like a boring fag and I hope your boring fag brewery goes bust.

>>15933185
>saisons
Farmhouse gang raise up

>>15935573
It's like making a meme into reality and being able to taste it.

>>15940827
It's funny to me that the manly beers are also the least beery beers.

I like modern craft beers, don’t care much for trends or how it upends or is sacrilegious to the traditions of brewing, just tastes good.

Here’s one I had recently.

Here’s another that might be more controversial. Sundried tomato and sweet basil gose.

Actually tasted alright but I understand people will hate the concept.

>>15941154
The thing I do love about craft beer is drinking them out of a (stemless) wine glass.

>>15929594
Those cans look like they should be on a gay cruise in the 1980's giving blowjobs to George Michael.

>>15941154
This is the primary reason craft beer continues to be popular. Good craft beer tastes damn good. This place is honestly so full of uninformed sensationalist children, it's unfortunate that this point gets automatically dismissed without a second thought.

>>15930795
>Barley, water, hops and yeast
>Not traditional beer
Get raped, fella.

>>15935521
Do bongs really?

>>15939809
>tfw no "Pedo Brewing" making beer brewed by pedophiles, for pedophiles.

>>15933185
>The craft revolution and it's consequences have been a disaster for the human race.

>blocks your path
The perfect combo of refreshing and flavorful. Simple as

Honest question, but why are IPAs so popular with the “it” crowd?
Don’t get me wrong, I have had a decent IPA on occasion; sour and hoppy, yes, but lots of different lush flavors and a great floral scent, almost more like a wine then beer. I’ve also had an over abundance of crap IPAs too, though, that were basically citric acid in a can.
For a crowd that tried to make themselves seem like “foodies”, they’re really missing out. I love the caramel nuttiness and maltiness of an amber or red, and the velvety texture and dark coffee notes of a thick stout. Or the crispness and clean wheatiness of a cold lager, on occasion. I feel like whole industry is just pigeon holing itself, when there are so many different flavors to try then just “tart and fruity”

>>15939891
Lighten up francis

>>15939837

*tips fedora*

>>15942353
I wish so much that I could get this in Bongistan desu
Closest equivalent would probs be St. Bernardus Wit or something

>>15929594
why is the top right flipped?

>>15930874
Says the Seltzer drinking faglord. There is nothing wrong with macro brews, they're popular for a reason. And yes, I would bet dollars to donuts I'm more of a man drinking a Yeungling than some hipster molly coddling a frooty loops double dry hopped triple jizz infused GayPA. Dilate

>>15942296
I would call it Cunny Juice

>>15939830
Possibly
I dont have a problem with it though just dont make it look like juice

>>15938767
wocky slush

>>15939891
Sounds like ur upset you got a bottle of concrete :/

>>15940087
Based, would love to down a pint or two of your stuff mate

>>15941154
>>15941159
I think I'm gonna be sick ...

>>15938767

is this a milkshake ipa without the lacto?
the fuck??

>>15939791
I understand your point but why did you post bog standard supermarket cider

>>15943302
>without lacto
no they're kettle sours, so the thing making them different is actually the presence of lacto

>>15943729
Because they're nice.

>>15935521
I had one of those expecting it to have just used smoked malts but they actually made it taste like honey glazed ham (it was disgusting).

>>15929594
idk these sorts of beers are usually pretty tasty

>>15930005
I actually thought thats what i was looking at for a second

>>15943771
oh I misread you, I thought you were calling them pretentious

>>15932179
They want to be both at the same time, that's why they all tend to grow beards.
But they fail to be manly and they fail to appear gentle and non-threatening, and you're left with a freak of nature.

>>15930152
squeezing money from the alcohol addict market. some of the people who drink those can only carry like 3 beers at a time, so they're going for the voodoo double hopped dipshit 10.5% double sized beers

>>15932578
good taste anon

>>15941280
Barleywine is fucking based though. The beer in the post you replied to just sounds bad.

There can be a middle ground between German purity lawtism and jelly donut maple mint citrus india pale blonde stout.

>>15939775
Rip Van Winkle.

>>15939734
clean your disgusting glass

>>15930841
t. soyboy

>>15931372
it's not tea and why not both, fag

>>15933353

does anyone else see how soy this looks even in context...???

but nah IPA guys are the problem lol

>>15942801
>Syrupy. Thick. A clear, healthy shade of yellow, and that sickly sweet taste of honey you'd expect from only the finest quality of cunny. Cunny Juice.

>>15942355
I agree with this but the problem is nobody actually cares that much. The "in" crowd of which you speak will try my IPA or sour ten times out of ten when I offer, but then usually don't even have the appreciation to finish the damn can.

It's always: *sip* "mm, that's so good" *takes maybe 2 or 3 more sips and ditches the drink when you aren't looking.

The in crowd likes IPA and sour because in all reality they don't but it's the closest thing so far. Don't make them more confused than they already are, we can simply enjoy what they can't.

>>15944453
kek, I think we can get a pitch going

i've had some of these sorts of unfiltered ipas and shit was good

>>15942355
I think it's just so easy to have variety and IPA has become it. People kinda fall into a habit. All the meme breweries near me do a red ale though. Always good.

>>15941154
>soda-pop head on what is either a stout or porter
It's not even fucking QUALITY, ffs. Might as well just call it what it is: a flavored malt beverage.

>>15942355
I unironically used to drink IPA because:
>only beer local brewery did a decent job to-style (amber/pilsner were flat, stout was watery, irish reds are always malty and boring)
>less people are going to drink my beer if they know what IPA tastes like
>I like hops
>they're strong-ish
>when friends buy variety packs, I get gifted the IPA's since they only like wheats and blondes mainly

>>15929594
testicle.

>>15930005
yes