/ck/ - Food & Cooking

(In typical liberal blogger fashion, they forgot to mention who "Silvia" even is.)

>>6581052

It means they'll do rainbow burgers like BK and vagina shaped muffins because degeneracy is so en vogue among the young spenders.

That comment section tho
>I don't eat at chikfila because the evil republicans like it
Lel

>>6581052
>mediaite
Aka "I hate fox news so bad I do nothing but watch it to 24/7 to find more things to hate"

>>6581052

http://www.marketwatch.com/story/mcdonalds-appoints-robert-gibbs-as-global-chief-communications-officer-silvia-lagnado-as-global-chief-marketing-officer-2015-06-09-10173122?reflink=MW_news_stmp

>McDonald's Corporation today announced the appointments of Robert Gibbs as Executive Vice President, Global Chief Communications Officer and Silvia Lagnado as Executive Vice President, Global Chief Marketing Officer.

>Gibbs joins McDonald's from The Incite Agency, a strategic communications advisory firm he co-founded in 2013. Prior to that he held several senior advisory roles in the White House, serving as President Barack Obama's press secretary during his first term, then as senior campaign advisor during his re-election campaign.

>Lagnado was most recently chief marketing officer of Bacardi Limited, where she was responsible for setting the marketing vision for multiple brands. Prior to that she spent 20-plus years in positions of increased responsibility at Unilever, including serving as executive vice president of the Savoury business unit. She also created Dove's "Campaign for Real Beauty" -- one of the most awarded advertising campaigns in history.

McDonalds is, of course, still absolutely dominating the fast food market. "Lagging sales" is an eye-catching news item, but the truth is despite the troubles of the company it is still far and away the most successful fast food chain, it is not even close.

What trouble McDonalds does face is cultural attack from libtards who obsess over organic this and sustainable that and socially responsible semen lattes.

With the man who sold Barack Obama on board they will be able to reach the pretentious, neurotic sheep that are millenial progressives. Adding in the cunt behind Dove's "Real Beauty" (read: fat-positive) campaign will ensure that any fat-shaming underlying anti-McDonald's propaganda will be exposed as "bullying".

>>6581072
You know, I never really saw the Dove campaign as fat positive. You notice they never have landwhale tier women and I've never seen them encourage the whole Fat is Beautiful bullshit. Just average every day women instead of super skinny models.


To stay on topic, I really don't want McD's to be a progressive burger company. I want them to a regular old burger joint. Stop trying new shit, make just make good burgers and fries.

>>6581085

the whole point is that "real" women are fatter than the "fake" thin models we all actually find attractive. And pic related clearly borrows from the "fat-positive" silly argument that being fat is not a health concern.

But you're right, they didn't go for huge hambeasts.

I agree they should not try to please the progs. The only way to win that game is to not play. Even if they introduced a special hamburger made from sustainably raised beef from Guatemalan farmers who make a living wage, some fat cunt would make a vlog about how there are no transwomen in the commercials.

They make burgers and fries and so they should just stick to that.

How the fuck do you save an American company, let alone McDonalds?

>>6581085
>Just average every day women instead of super skinny models.

That's the fucking point you aspie.

Nobody says it's OK to look like pic related.

>>6581101
Outsource.

Know why I hate fatties? They're trying to make the children think it's okay to stop taking care of themselves and be fat so they can be accepted without any work on their part. Lazy cunts.

Thank god we have popular high school girls to keep the kids in check by making them feel disgusting

>>6581098
>>6581104
>missing the point this hard

The Dove campaign is fat-shaming disguised as acceptance because it firmly denies the existence of beauty beyond a weight limit that any non-chubby-chaser would approve of. It's conservative propaganda that works in your best interests.

>>6581072
> libtards
McDonald's is trash. Only an idiot like you could deny that. They're trying to pretend to be a high-class eatery with grade F ingredients.

>>6581072
>Dove's "Real Beauty" (read: fat-positive) campaign

>(read: don't be ashamed of your perfectly average body)
ftfy

>>6581072
>tripfaggot
>most likely cumskin or self-loathing minority
>shilling for mcdicks
>most likely has 2 chins and a satellite orbiting around it

Please kill yourself. Your heart medication and scooter tuneups are driving up my Obamacare premiums.

>>6581997

>Being this mad

Why don't you have a break today, and go try one of the new sirloin burgers, I'm sure you'll love it.

>growing up mother fed me mcdonald's often
>for a while every morning
>now she won't buy me mcdonald's
>says it's not real food
fucking cunt

>>6581969
>with grade F ingredients.
Not who you're replying to, but their ingredients aren't anywhere near Grade F. At worst, Grade C.

Their potatoes are potatoes. The beef is 100% beef. They season their food with salt and pepper. Their ketchup is very tasty.

Grade D & F? That's reversed for canned food like potted meat, vienna sausage, spam, etc. I like spam, for what it's worth. Here's another: MREs.

>>6582038

There is no such thing as letter grades for meat, in the US anyway. The whole concept is a fallacy.

>>6581052

It's not going to work, though it's hilarious regardless.

Thing is, Mcdonalds is shit now. On one hand you have their corporate stores being run into the ground by a mostly indifferent regional office and on the other you have completely incompetent franchise owners running near brothels and drug dens.

The whole "90s kid friendly" vibe was killed with the mcCafe garbage which attracted an older crowd. Those are the people that will pay for a prostitute outside and smoke dope while fucking her in the parking lot. Of course, McD wouldn't have these problems in the first place if they could bother hiring better employees, but they won't because their wages are low and their benefits shit. So basically, their corporate office said "we don't care" and that's the exact type of response they get back from their customers. Their locations themselves are pretty shit too, most are in dying suburbs and in places where people don't actually want to get out of their cars.

Walmart has the same issues but with even steeper competition from the likes of Dollar Tree and Amazon.

And as for their food, it's shit and has been for a long time now. But until a few years ago it was cheap enough where $5 could get you a full combo. Now a big mac meal in my area costs $10 with tax. The menu itself is convoluted and they always undercook their food so it's just room temperature. Their soda is clearly watered down too.

Point is, McD is going down the same road Sears did. What was once a trusted brand with millions of loyal customers is now being broken apart by vultures until it's bankruptcy. It's clearly not going to happen anytime soon, it took Sears 30 years to get to where they are now, but the slide has started.

tl;dr McD is shit rant over

>>6582074

90's culture is dead anon, it's time to move on.

All the things you loved growing up are just gone and are never coming back.

>>6581052
McDoubles and McChickens both have gone way downhill
Its not worth 7$ for a big mac meal when I can get much better food for the same price elsewhere

I can see McDonalds shitting the bed, in terms of growth and all time high profits.

>>6581052
Try the new 3rd pound Angus Sirloin Burger!
Limited time only!

Get them before they are gone!

>>6582074

>And as for their food, it's shit and has been for a long time now.

I think that's the real question here.

When did McDonalds food itself go to shit? It had to be before the whole Supersize campaign, which started sometime in 1997 or 1998 I think. I can't even remember the last time I went there as an adult and enjoyed it which is weird because I remember it being pretty good as a kid.

>>6582074
Where the fuck are you from that things are this bad? Sounds like some dystopian cyberpunk city.

>>6582110

Personally I considered it "good" until about 2007ish or so.

>>6582121

San Francisco. McD is leaving here, officially, due to taxes/leasing costs but really it's because all their stores here were literal brothels and the SFPD was getting pissed off over it. The ones in the east bay aren't much better, the only good places to eat are ones where the employees will tell you to leave if you don't buy anything. For the most part, this includes Chick-Fil-A, In-N-Out and Carls Jr. From my time in LA it was the same. Even stores in good suburbs felt trashy and would have questionable people hanging around (either homeless people, or people who looked like shit and smelled like it).

Their employees here too are pretty shit, you're lucky to get one that speaks enough english to not screw up your order or spit in your food. As for being a "family" place the only kids there are dropouts and truant teens who know the local library will call the police.

McD's is losing ground to a number of smaller chains.

For a looooong time the only competition they had to worry about was other large-sized burger chains (and Subway, etc. to a degree).

On top of the rise of smaller (in comparison to McD's) chains, McD's is no longer culturally relevant and is often in a negative light. Their popularity has waned from "let's go to McD's" to "I guess we can just go to McD's, it's close by".

They're a large corp. which works at a snails pace and finally realized they need a new direction with marketing and their overall experience.

Hiring someone who helped elect and keep a mediocre guy in the fucking presidential office for the purposes of rebranding and information control doesn't seem like that bad of a plan. Having someone with direct connections to the highest offices in government is worth at least double-bonus internet points.

>>6582146

I live in a very white area (VT) and the employees are tolerable, and the locations are ideal. Your community is shit, so your McDonald's is shit.

>>6582188

No shit, but the thing is other restaurants aren't. I've seen Chick-Fil-A managers personally remove homeless people who don't buy anything and In-n-Out employees have the police drag off truants and their enablers. McDonalds doesn't do this, so their stores went into the shittier. Same for their parking lots: most better stores limit you to 30 minutes or you get towed. McDonalds doesn't so you get homeless people sleeping in them (either in their cart tents or in their cars).

Point is, shitty people exist everywhere but they only congregate in shitty places that don't kick them out (like dive bars, public parks, under bridges, behind malls etc). McDonalds is one of those places, and is special because they're a chain operation and their brand used to have higher standards.

>>6582204

>I've seen Chick-Fil-A managers personally remove homeless people who don't buy anything and In-n-Out employees have the police drag off truants and their enablers. McDonalds doesn't do this, so their stores went into the shittier

By the way, as a result of this these stores don't have issues with prostitution on drug dealing. They're safe places to take your family to on a weekend or to drop in for lunch. They're not the place juan and juanita go to when they fail out of school and need a place to hang out in.

>>6582002
>>6582002
lelmao at thinking this would be offensive to anyone

>>6582211
>>6582204

this sucks for your area, i fucking hate homeless people/ junkies. But I don't think it's a chain-wide issue. McD managers in general have to exert more control over the dining area, though. Here it's more likely to be boistrous teens though.

>>6582204

kek in my area there's a mcdonalds alongside a home depot and a walmart (sacramento area, it's just off I-5 north of the I-80 interchange) and all the day laborers hang out at it with the homeless people and whores

it used to be a nice strip mall until about five or six years ago when the police stopped patrolling it and walmart let homeless people live in their parking lots

>>6582224

Fair enough, the issues they have here are probably a result of their regional office being lazy. But then again, they're not supposed to be so lazy where they can't operate in certain cities because their stores get so bad. Or at least in theory you'd think that would be a priority for them.

>>6582233
i know the black community loves McDs but i would assume that it's bad for business to have decent people driven off.

maybe they're hypersensitive about discrimination suits

>>6582228

I wish there was a community group to roust hobo camps. A grocery store near me has a camp in the woods behind it, and always has junkies beggin at the stop lights in front of it.

>>6582074
>Thing is, Mcdonalds is shit now
Been that way for a loooong time, bud.

>>6582269
>no tipping
as it should be

>>6582284
>everywhere.

>>6581997
>>most likely cumskin or self-loathing minority

But that covers 100% of the human population, doesn't it?

It means with people becoming more health conscious they need more advanced and prolific marketing and propaganda teams

>>6582574
>people becoming more health conscious
Doubtful. Pretty sure people are eating as unhealthy as ever. It's just that McDonald's image has gone to the gutter, and with so many other fast food chains and small restaurants, nobody is bothering to choose McDonald's over their other options.

>>6582110
>because I remember it being pretty good as a kid.

because you were a kid, go back and eat half the shit you gobbled up and I promise you it will taste like garbage

Glorious American corporatism. I wonder who did what for whom to get that job.

>>6582074
i sympathize with this anon about the food being more expensive. inflation is a mother fucker. i remember hearing my dad say he could remember when a bottle of coke only cost a dime and i would laugh at him. now im remember when the dollar menu actually meant $1 and it was HUGE.
$5 used to get you a lot, not just at mcdonalds but everywhere. hell even subway has their 5 dollar footlongs down to like 3 choices i think.

i hate to take the convo in this direction but when you pay someone minimum wage youre going to get minimal effort. mcD couldn't raise their wages high enough to attract better workers without the federal government doing it for them. mcd could never make payroll. but if the feds at least got things moving toward a high wage then mcd could hire better employees, not just nigs, and when people start seeing a change behind the counter then the perception of the company will change from being 'food made for the poor by the poor' to a nice enough treat one night a week.

>>6583008
>mcd could never make payroll

They sponsor the fucking olympics

>>6583013
there's the meme '$15 an hour? meet your replacement' and there's a picture of a machine that takes orders and makes everything instead of employees.

maybe youre right about making payroll. but do you disagree over what ive typed toward the way mcdonalds is perceived? better employees could mean better customers which translates into a better public image. if washington were to raise the minimum wage to 10-12 an hour then mcd could hire better employees. but that kind of wage hike would certainly be hard to do acting alone in the competitive market place.

>>6583008
>mcD couldn't raise their wages high enough to attract better workers without the federal government doing it for them

Ah, no. Because at a lower wage they could still get employees who were competent enough to do the job since the federal government is letting millions run across the border.

The market is what drives wages up naturally for the unskilled McJob workers.

If the federal government raises the wages to $15, then workers who have some experience, some expertise will start to apply for the McD jobs, and the no-skilled people will be out of work. OR it makes makes the net present value of food automation positive, and the job disappears forever.

>>6583044
well yeah i guess youre right. i still think that attracting better employees is key though. what do you think of that? how could mcd attract better 'low skill' workers?
i went to cali and ate at an in n out and i thiought goddamn, those are some nice white kids. the same with chik fil a where i am. mostly whites working there somehow. teenagers mostly.

>>6583050

Is McDonald's problem really their employees? I'm not sure about that.

I've eaten at McDs all over the US and the world. Yeah, you get a retard every once in a while, but nothing so bad I blame the employees.

I know what you're talking about re: In-n-Out. I don't know how they manage to keep it so white, but it's probably because they pay more than McDs so they attract more educated, better people.

http://www.kcet.org/living/food/food-rant/why-does-in-n-out-pay-so-well.html

I think that McDs really is and has to fill that niche of poor people junk food. It's like a vacuum that must be filled that compels low prices and, therefor, low wages and cut corners.

There is a place in the world for both Ford's and Ferrari's. There's a place in the world for McDs/TacoHell and In-and-Out and 11 Madison.

>>6583064
where i live i'd never actually walk into a mcdonalds because of the crowd inside. nigs on both sides of the counter.
white=success.

>>6583077

I hear you. I only eat there when I'm on long drives and in a big hurry or with an ex who loved it.

I was always disgusted by it but in Bangkok after the floods, they were the only people to have diet coke, and the fried chicken wasn't TOO bad.

>>6583021
>if washington were to raise the minimum wage to 10-12 an hour then mcd could hire better employees
How do you reach this conclusion? How does raising the minimum wage suddenly have better employees wanting to work at mcdonalds? EVERYWHERE has an increased minimum wage, and unless corporations don't just offset their increased salary costs back onto the consumer it won't change anything.

>minimum wage increased 10%
>all companies increase their prices 10% so their profit remains the same
Nothing changes

>>6583085
again i didnt want to take the convo in that direction.
i didnt mean to suggest that the min wage being raised would fix the problem but it might set a higher bar and give mcd a fresh opportunity. maybe mcd doesnt stay strictly to the new min wage. maybe after a couple of years mcd voluntarily hikes their wages by a couple bucks an hour and is therefore able to attract better employees.

>>6583064
yeah McD's shittiness is by design, which is compounded by the rate at which they are expected to serve customers

>>6581052
mcdonalds is in the shape its in because more than a decade ago they decided to target the 'low hanging fruit' customers. they know they have a shitty product so they sell it to people willing to buy it. it can never be made good.

>>6583085
>>minimum wage increased 10%
>>all companies increase their prices 10% so their profit remains the same

Never works that way. It's really simple:

An hour of labor from Jamal, the high-school drop out with no skills, is only worth $3.

If the minimum wage increases to $4, then Jamal is not affordable and does not get a job.

However, Jose's labor is also worth $3, but because he's an illegal who is effectively a slave due to having no legal status and being at risk of deportation, is paid under the table at $2 an hour.

>>6583091
>it might set a higher bar and give mcd a fresh opportunity

Look, if there is one thing I can goddamn guarantee you, it's that as stupid as the exec's at McDs seem, even less qualified to make the right move are the retards in government who think they can pass a law to fix everything.

>>6583093
>McD's shittiness

You and I think they are shitty. But to a lot of people, which may have at some time in our lives included both of us, McDs is a pretty nice treat or a pleasant meal.

The problem in my area is that by any McDonalds there is another fast food chain that is better. I can go down the road to get a better product that may cost $0.50 more.

I also like having veggies on my burger, and at McDonalds there really isn't a cheaper menu option compared to similar chain spots like BK or Wendy's. I can get a Whopper Jr. or Jr. Bacon Cheeseburger that has lettuce, tomatoes, and onions on it for less than $2, while at McDonald's I have to pay more to get a lesser quality product. I think McDonald's is trying to hit the middle of the road type of audience, and failing when almost every fast food chain does something better.

>>6583109
>like having veggies on my burger
>tomatoes
Just say salad next time, saves embarrassing yourself.

>Global Chief Communications Officer, whatever that means.
>whatever that means
Global- pertaining to the entire world as a single entity
>Chief - boss, head of
>Communications - communicating, such as talking, writing, emailing, smoke signals
>Officer - professional or expert

So he's the head of global communications for McDonald's. Mystery solved.