/lit/ - Literature

>>21231300
>Advertising's end goal-- its perfect form-- is convincing someone to purchase a product.
No?
>Modern marketing theory argues that ads are most effective when they reinforces brand loyalty
So the end goal is as you said - BRAND LOYALTY.

>Any works on the cultural/psychological impact of advertising?
Yes. Here's one. Also do you have IRC.
https://psandman.com/col/climate.htm#cognitive
Begin reading here:

>Some of the implications of cognitive dissonance theory are counterintuitive – and very important to persuasive communication (including risk communication).

[...too long to quote, read it...]

>This gives rise to a very effective two-step persuasion strategy, grounded in cognitive dissonance. For example:

>Step 1: Switch to long-life fluorescent light bulbs (X) because your kid gets all bent out of shape whenever you use a traditional bulb (Z).
>Step 2: Learn about global warming (Y) and congratulate yourself on having reduced your carbon footprint to help save the planet.

>Between Step 1 and Step 2, of course, comes the cognitive dissonance: “Why am I letting my child harass me into changing what kind of light bulb I buy?”

>And then there’s a Step 3: Generalize your new understanding of climate change issues to a whole range of additional behaviors (ones your kid has nothing to do with), from what car you drive to what politicians you vote for.

>Starting in the 1970s, I have developed many campaigns for environmental activist groups that followed exactly this structure:

>1 an irrelevant and intellectually unconvincing motivator to trigger a new behavior;
>2 cognitive dissonance aroused by not knowing any good reasons for the behavior;
>3 information to rationalize and generalize the behavior.

[...too long to quote, read it...]

>>21231404
>20s, 50s, 80s
You forgot the 40s. The war propaganda against Germany, Japan, and Italy was highly effective. (Dying is the ultimate BRAND LOYALTY - even if the brand happens to have a flag as a logo.)

>>20520661
A society's chosen political ideology will eventually assume a quasi-mystical posture. This is Schmitt's critique of liberal democracy, and it equally applies to German nationalism. I think it's worth pointing out that Nazi ideology was far from consistent, often casting a wide net that hoped to include everyone from neo-Pagans to Catholics in the project of the Nazi state. In other words, they had their own "kulturterror" going on to mirror the convoluted, hypocritical, and ugly mishmash of peoples, ideas, customs, etc., that the America brought to WW2 in pic-related.