>>8906298
>>8906331
That was all Ray Kassar and the dumbass suits at Warner. Activision happened because four guys figured out that they were responsible for $60 million dollars worth of Atari's $100 million dollar revenue, and when they wen to Ray to ask about bonuses or percentages and so forth that were talked about under Nolan Bushnell, Kassar basically told them to kick rocks because he could hire a dozen guys off the street to replace them.
So they quit and formed Activison.
Ray also singlehandedly created Colecovision -- Nolan knew the 2600 was getting long in the tooth and Atari had not developed a successor yet (the suits at Warner thought they could sell 2600 carts forever, like they were .45 rpm records) so in a cunning and somewhat underhanded move started about a dozen "research" projects at Atari to tie up the six factories on earth that could make the chips you needed for consoles, as a stalling tactic.
Kassar just shrugged, said "dumb engineer shit, wasting money" and shut those down, and suddenly competitors appeared! Real smart guy, that one. If only Nolan hadn't taken Warners' money. All he needed was an ad man, but he got so many strings attached, they kicked him out of his own company.