Cover income breakdown

[Anonymous No.]

from top to bottom
dark blue: streams/contents
blue: lives/events
light blue: merchandising
blue white: licensing (sponsorship), tie-up

Anyway this is why nijifags boasting about SCs are retarded

[Anonymous No.]

Who cares holobronies, now post the SC

[Anonymous No.]

But it was holofag that boasted SC in 2021 and 2020
Sane people already knew superchat is only a fraction of their income all the way back to Anycolor IPO

[Anonymous No.]

>dark blue showing live numbers mean little to nothing to cover for income…

>merchandise mainly taking up majority of income statistics

[Anonymous No.]

>>43247861
Cope and seethe

[Anonymous No.]

>>43247792
Merchandise is the biggest contributor

[Anonymous No.]

>>43247861
>>43247889
rumao

[Anonymous No.]

We all know who the Queen of merch is, I’m curious to see what cope anons will come up with next

[Anonymous No.]

>>43247861
SC is meager compare to merch

[Anonymous No.]

>>31359331
>>31359115
OH NO NO NO NO NO

[Anonymous No.]

>>43247792
>>43247974

[Anonymous No.]

>2020niggers like OP boasting about SCs were retarded back then
>Newfag NijiENfags boasting about SCs are retarded now
I think the common ground that we can settle on is that /#/monkeys are all pretty fucking retarded

[Anonymous No.]

I forgot, was it holofags or nijifags who started sc tracking on /#/? Jog my memory, faggots.

[Anonymous No.]

>>43248027
Didn’t that Dino Gura plushie sell better than both of her figures tho? I know the nendo sold like wildfire too and seems the pop up is doing well

Is there any telling on how her 1/7 scale figure sold?

[Anonymous No.]

>>43248096
The only sc numbers I see posted are nijifags using vox sc as a bludgeon so nijifags

[Anonymous No.]

>>43247861
You paying youtube 30% cut, you a retard.

[Anonymous No.]

>>43248189
So you are saying /#/ never existed before Vox? Holofaggots are mentally sound indoviduals, so I believe you.

[Anonymous No.]

>>43247792
Interestingly though OP your image shows Nijisanji makes a lot more revenue than Hololive overall. Here is Anycolor last financial results.
https://ssl4.eir-parts.net/doc/5032/ir_material_for_fiscal_ym2/128782/00.pdf
2022/3 Q1
ANYCOLOR - 5,931
COVER - 3,601
2022/3 Q2
ANYCOLOR - 6,042
COVER - 4,190

[Anonymous No.]

>>43247895
yep this is what EOP foreigners are clueless about.
it doesn't matter how lazy the streamers are.
hololive goods, merchandizing, collab goods are everywhere, they're in the media, TV, magazines, books, pamphlets, can't go through any shopping district or mall without seeing hololive branding on some random stuff.
hololive is becoming a "character goods" brand like rilakkuma, hello kitty, disney (the japanese disney, to an extent) that just sells cute pretty stuff with the occasional voiced or acted media and idol events.

the livestreaming stuff?
just a nice-to-have at this point.

[Anonymous No.]

>>43248273
Yet they are Losing money and is set for Bankruptcy lol better take your Pills anon

[Anonymous No.]

>>43248409
It's the same case for Anycolor though this isn't some special Hololive thing.
>>43248273
Check the same chart on page 6 for Anycolor less than 1/6th of their income comes directly from YouTube while around half of it comes from merch.

[Anonymous No.]

>>43248409
I wouldn't say Nice to have, Thier means of making those Merchandise Sell out and to stay relevant is through Live streaming, Gura is an exception since she is too big to fail and don't have much Yabs

[Anonymous No.]

>>43248423
They're not losing money though? They're posting record high profits. Check the chart on page 5 of this document furthest right >>43248273
They made more profit in the first two quarters of this year than they did in the entire previous year.

[Anonymous No.]

>>43247895
>30% of your income is "little to nothing"

[Anonymous No.]

>>43247895
https://files.catbox.moe/vk1w6s.mp4
only sometimes

[Anonymous No.]

>>43248711
Depend if you're a merch queen

[Anonymous No.]

>>43248516
you don't get it. there are normies buying all these cute goods that have never watched a livestreamer or a vtuber.
now miko, gura, and mori are the tokyo tourism ambassadors. at souvenir shops all around tokyo, alongside pikachu and hellokitty keychains, there'll be little blue shark girl keychains and booby reaper notepads.

you noticed how lore-centric gen6 HoloX was? it has a tie-in manga.
gen7 will be even more coherent, lore-wise, so they can adapt it into more media like novels, anime, short internet/TV animations, and even if the girls don't stream it won't matter as long as they keep producing merchandizing and keep doing some voice acting work for whatever content they make.
maybe they'll have to record some singing for the "live" concerts but they won't even have to dance, contracted body doubles will do that for them.

in a few years, they'll open "Hololive Goods Store" chains at shopping malls or tokyo station to sell their goods directly.
look up pictures of rilakkuma stores, hellokitty stores, pokemon centers, that's the primary future of Hololive, not livestreaming.

selling goods is way easier. livestreaming is just too finicky and too troublesome to be worth it, having to tardwrangle grown women that act like children. think about it.

[Anonymous No.]

>>43248409
I am EOP and I was telling you retards merchandise matters a shit ton we just didn't have the numbers to cofirm just how big it was.
https://youtu.be/vjB8XXw9y70

There is a reason Cover cN

[Anonymous No.]

>>43247792
How come the income keeps growing if /vt/ told me Cover was dying...

[Anonymous No.]

>>43247792
Income is not equal to sales btw

[Anonymous No.]

Just hire therapists to be the managers.
Then hire market experts for the merch.

I'm already a pro businessman.

[Anonymous No.]

>>43248711
Corporate profit doesn't really mean streamer profit, apparently. Who'd've guessed? What I do find interesting is that anons were under the impression Cover didn't touch merch sales and it was all pure streamer profit, but apparently they do take a percentage? Why else would merch otherwise be listed in the graph?

[Anonymous No.]

>>43248273
Kind of funny how much numberfags stroke themselves to CCV numbers but at the end of the day when it comes down to money hololive loses to nijisanji.

[Anonymous No.]

>>43247792
Well no shit. Cover already described superchats as only supplemental income in that financial slideshow they did a while back. Of course wageslaves don't know anything about business.

[Anonymous No.]

>>43249104
Company merch can be different from streamer merch. Some people make a contract with 3rd parties to have their merch made in exchange for advertising them.

[Anonymous No.]

This should have come as a shock. A/ no responsible company should be reliant on superchats as a significant portion of their income. B/ the fact that talents like Ina got away with telling her chat to put their money into merch buying, not her superchats or Ame trying to get it disabled altogether. The focus on SC is because it's the only real transparent thing people got to see.

[Anonymous No.]

>>43249104
The company has to at least get back production costs.
Also i imagine it depends on production contracts. For example, I don't think Mori saw much of the physical CD revenue from her UMG shit

[Anonymous No.]

>>43249431
that would go under "licensing/tie-up", the top part of the chart (lightest blue).
do you know when Mori got her deal? look at the licensing/tie-up bar for the quarter immediately following the UMG deal.

[Anonymous No.]

>>43247861
>Now post the SC
Here you go, retardtachi.

[Anonymous No.]

>>43249604
Also FYI financial years are labeled by the year they end, so Q1 2023 on the chart is actually April - July 2022

[Anonymous No.]

>>43247792
Stream content makes up for a much bigger chunk than I imagined. Conversely, sponsorships are much less important than I thought. It really is still fundamentally about streaming and selling goods.

[Anonymous No.]

>>43249616
>nijis don’t even touch their lowest source of income…

It’s over…

[Anonymous No.]

>>43247792
George Lucas discovered this decades ago when he realized that he wouldn't get rich by making Star Wars movies, but by selling merch
Same with Pokemon and Hello Kitty

[Anonymous No.]

>>43249908
This was Transformers too, yeah. I remember the merch everywhere growing up.

[Anonymous No.]

>>43249604
Yes, for the company. I'm talking about the talents seeing the revenue themselves, which is what Fauna is saying in that clip.

[Anonymous No.]

>>43248711
That only applies to mediocre merch sellers like Fauna

[Anonymous No.]

>>43249123
Do you retards not understand the concept of expenditure? Holo invests way more into there business then nijis,holo is in the path to become a super entity while niji is barely staying afloat

[Anonymous No.]

>>43250178
>niji is barely staying afloat
That's not true though.
>>43248273
>>43248595
They made more profit in the first two quarters of this year than they did in the entirety of the previous year and their revenues far exceed those of cover. Anycolor is going from strength to strength.

[Anonymous No.]

Gura as a character was designed to appeal to children, her merch selling like wildfire was inevitable. Throw in pedos and normie casuals and she has an overwhelming advantage

[Anonymous No.]

>>43250274
>their revenues far exceed those of cover
AND OTHER HILARIOUS JOKES NIJINIGGERS TELL THEMSELVES

[Anonymous No.]

>>43247792
so basically SC is nothing and merch sales is the primary factor of growth
sasuga Gura that's why you're my oshi

[Anonymous No.]

>>43250274
Niji is basically becoming a cash grab for the investors, they highly overvalued there stock which is crashing downward for a year now

[Anonymous No.]

>>43250400
Just look at the charts. It's not hard
>>43248273
Anycolor has 12,000 for the first two quarters this year while cover has 7,000. Anycolor is making nearly double the revenue of cover in the first two quarters of this year. Anycolor is pulling ahead and the gap is widening in their favor.

[Anonymous No.]

>>43247792
>merch sales
chumchads cant stop winning

[Anonymous No.]

>>43247792
On that chart SCs bring in almost double licensing and only tail merchandising.

[Anonymous No.]

>>43249123
Cover is dumb for paying their talents salaries, amirite?

[Anonymous No.]

>>43247792
So basically Gura is rich as fuck

[Anonymous No.]

>>43250706
In the IPO document, there's nowhere mentioning they pay them fix salary though.
Their contract for talents only said they will be paid a percentage of what they earn via being active.

[Anonymous No.]

>>43250734
it's true, she bought sex slaves
that's me btw

[Anonymous No.]

>>43250823
holobros this is ruining our narratives, we were supposed to make the most money pandering to unicorns and treating talent fairly but nijisanji is making more money and we don't even have salaries

[Anonymous No.]

>>43249866
>Stream content makes up for a much bigger chunk than I imagined.
Why though? While youtube made some retarded decisions a lot of people that don't stream and don't even that much content make a living out of it just fine.

[Anonymous No.]

>>43247889
Modern holofags are literally too new to remember the "muh merch" cope that they are now perpetrating themselves.

[Anonymous No.]

>>43250301
>Gura as a character was designed to appeal to children, her merch selling like wildfire was inevitable. Throw in pedos and normie casuals and she has an overwhelming advantage
Like said, it's obvious that cute sells. So why have others tried and failed? Explain why others can not do the same. There are some that are close in sales...but they are all in Hololive. What do all these top vtubing merch have in common? Hololive brand and the talents that helped make that brand popular today.

[Anonymous No.]

>>43251177
I think my mind is poisoned by /vt/. I just assumed they were making much more out of goods and other deals proportionally speaking.

[Anonymous No.]

>>43248273
So they're a much bigger company and yet losing hard in the vtuber department?

[Anonymous No.]

>>43251661
All their money comes from vtubers, and they make more money than cover, so who is actually winning in the vtuber department? At the end of the day measures like viewer counts are meaningless if you can't convert those viewers into revenue and anycolor is much better at that evidently.

[Anonymous No.]

>>43250734
>So basically Gura is rich as fuck
Expect more shork merch tomorrow.
https://twitter.com/gawrgura/status/1626244125124362240?s=20

[Anonymous No.]

>Merch is the biggest part of chuuba income
>Holostars merch sells hard

[Anonymous No.]

>>43251840
Yagoo buys it all

[Anonymous No.]

>>43250837
>He didn't volunteer it
ngmi

[Anonymous No.]

>>43251773
>Nijisanji's vtubers are better because Riku makes more monehhhh

[Anonymous No.]

>>43251191
"Muh merch" was a nijicope because >we had no solid figure other than "trust me, bros". It stopped being a cope when, unlike Nijifags, Holofags actually datamined and figured out how much Holo merchs were selling for last year

[Anonymous No.]

>>43252101
This is supposed to be the nijifags line when talking to holofags to cope with their vtubers being less successful. Seeing Hololive fans using it back at Nijisanji fans now brings a smile to my face.

[Anonymous No.]

>>43247792
Anyone got a link to the document this came from?

[Anonymous No.]

>>43252101
>Holoniggers vtubers are better because they just are ok!!!

[Anonymous No.]

>>43252335
Pekora is worth 100 nijisanji vtubers

[Anonymous No.]

>>43251073
Imagine having the entire chinese market, jp market, and international market with what 300 talents, and still barely number 1. Better start running nijikek, holo might finish their 3rd studio this year and can start making event/rent it to other company, just like sony movie studio.

[Anonymous No.]

>>43252225

[Anonymous No.]

>>43252359
Oh no Riku has enough vtubers to beat pekora? thanks for describing it

[Anonymous No.]

>>43252634
>Imagine having the entire Chinese market, jp market, and international market
Oh so now Niji has JP market and international market huh? I thought you fags like to say Holo is the absolute number 1 everywhere, kek.

[Anonymous No.]

Turns out that bullshit about Nijisanji not paying their staff while Hololive treats them so well is a lie. ANYCOLOR pays a higher average salary than Cover.
Cover
https://disclosure2dl.edinet-fsa.go.jp/searchdocument/pdf/S100Q9LC.pdf
Pg 33 average salary 5,118
ANYCOLOR
https://ssl4.eir-parts.net/doc/5032/ir_material_for_fiscal_ym4/123862/00.pdf
Pg 10 average salary 5,166

[Anonymous No.]

>>43252911
I would love to see the median salary vs mean salary.
I feel like Niji is spread between super big earners and 2views left to die. While even the littlest holo have no side job and still put food on their table.

[Anonymous No.]

>>43250734
We actually don't know if she gets a cut of merch she doesn't produce. You have to remember, Cover own's Gura's design, so Gura's VA may not get paid for anything that doesn't use her voice or anything she does not invest in herself. Which is interesting since Cover could still produce merch of a talent's design even long after they graduate, similar to what is happening with Sana right now.

[Anonymous No.]

>>43252911
>He thinks anycolor pays a salary to their talents
That's the managers and ceo's salary retard

[Anonymous No.]

>>43248149
The dino gura plush was sold as part of the 2022 birthday merch

[Anonymous No.]

>>43252911
>>43253072 (me)
Wait, I’m retarded. Is that for the staff or the talents?

[Anonymous No.]

>>43253083
We actually do know. Ame said herself one of the best ways to support her through merch.

[Anonymous No.]

>>43253072
It looks like Hololive employees a lot of contractors and part time type people while Anycolor gives their staff real jobs more. The numbers in brackets show that. Hololive has nearly 100 of these people while Anycolor has only 25.

[Anonymous No.]

>>43253122
But cover didn't pay their talents too.
Try finding any word to indicate that in Cover's IPO. It's just an EOP myth.

[Anonymous No.]

>>43253083
thats actually a good point - wonder if rushia saw any money from her nendos

[Anonymous No.]

>>43248027
That's just the online store, I couldn't find any Gura merch in the hololive section of hobby stores in Tokyo, like at all. The only one I saw was a preorder of the popup parade figure.

[Anonymous No.]

>>43253220
You will never find the word "salary" because they’re not employees, they’re contractors, they don’t have salaries.
The part about the """salary""" is that cover’s talent have a fixed part and a variable part in their income. The variable part from SC and merch sales and the fix part is probably re-negotiated every year.
Niji doesn’t have a fix part, it’s only variable and if you’re a small streamer that earns nothing, you are left with literally nothing.

Now, this is the narrative based on vague statements from the talents, I don’t know if you can confirm this info in any official document.

[Anonymous No.]

Man I wish cover gave the breakdown by branch like anycolor does. It would be so fucking funny if NijiEN brings in more revenue than HoloEN.

[Anonymous No.]

>>43248409
>the livestreaming stuff?
>just a nice-to-have at this point.

and how long do you think the sales will continue if they stop doing it?

[Anonymous No.]

>>43253585
>cover’s talent have a fixed part
What I mean is that there is nothing indicating this "fixed part" exist in the IPO document. They HAVE to write all of their cost on talent because it's their business. If what you said isn't your headcanon, then they need to be honest about it. Try find it then.

[Anonymous No.]

>>43253719
If they have to write EVERYTHING, then surely you can find the part where they explain that the talents only earn pourcentages on SC, sponsorships and merch and nothing else.

[Anonymous No.]

>>43253694
It won't. That's what generates the sales. Like how anime often doesn't make money in its own right but the merch, the game, the blu rays the CDs all produced off the back of the advertisement the anime gives them make the money.

[Anonymous No.]

>>43253813
>当社はタレントに対し、動画配信その他のタレント活動を委託し、タレント活動に用いる立ち絵を含む当社著作物及びアプリケーションの利用等を許諾する。
>対価:
>タレント活動によって当社が得た収益のうち一定の料率を乗じたものをタレントに支払う。

>主な収益項目は視聴者からのメンバーシップ加入、Super Chat、動画配信プラットフォーム上での広告収益、及び音楽ストリーミングサービス上での楽曲コンテンツの販売収益等となっており、主なコスト項目はプラットフォーム手数料及びVTuberとしてアバターを用いて活動するコンテンツ・クリエイター(演者)(注16)への収益分配等となっております。

>主な収益項目はオフライン、オンラインでのチケット販売収益、イベントに際した物販収益及びイベントの様子を収録した映像ソフトウエアの販売収益等となっており、主なコスト項目はイベント制作費及び演者出演費等となっております。

>主な収益項目はEC(Electronic Commerce:電子商取引)での商品販売収益となっており、主なコスト項目は材料費等の製造費用、演者収益分配及びEC販売・決済手数料等となっております。

>主な収益項目はライセンスアウトの対価としてのロイヤリティ収益及び広告出稿企業やメディアからのプロモーション料・出演料収益となっており、主なコスト項目は個別の案件実施に係る一部制作費負担や演者への出演料分配となっております。
Here you go. There is nothing mentioning a "fixed part" exist in every description of cost happening in their bussiness

[Anonymous No.]

>>43253844
exactly, yet I've had in-depth discussion with gachikois stating that talents can take all the breaks they want to focus on music stuff and everything else, when in reality they are just dumping all the marketing work to other talents

[Anonymous No.]

>>43252225
Except you still don't know how much money merch makes, retards. You need to know the production costs. You don't have the numbers you need. You're coping but literally too stupid to realize it.

[Anonymous No.]

>>43253956
>Main income
>Major cost
>Main income
>Major cost
>...

It’s not written anywhere that this is exhaustive.

[Anonymous No.]

>>43254333
What are you smoking, anon?
You are basically saying Cover hide some of their cost on talents just by what? Give retarded a chance to own their opposite tribe?
Have a brain. It should be you searching for evidence to support your headcanon, not finding something contradict with it.

[Anonymous No.]

>>43248149
Here's her 1/7 figure. As always, #1

[Anonymous No.]

>>43254288
You can say for certain that merch is a much bigger portion of the companies revenues than superchat but you can't say if it's a much bigger portion of their profits. As for the talents unless they start disclosing what percentage they take on merch you're never going to know if they personally benefit more from merch sales than superchat/members etc. Niji members always seem to say voice pack is the best way to support them in terms of money going to the talent. I assume that's because they don't have to pay 30% youtube tax and the production costs are basically 0. It's just a straight 50/50 split with them and Anycolor according to Anycolor official statement about voice packs.

[Anonymous No.]

>>43247792
neat to look at, and consider in regards to voms. not saying gayari is a bad guy or anything, but giving the steamers 100% so you can have 100% of merchandise maybe not such a bad trade.

[Anonymous No.]

>>43253610
Sisters coping really hard with all the Ws Hololive are getting, they just keep on coming. While sisters are taking Ls left and right HAHAHAHA

[Anonymous No.]

>>43247792
>don't stream
>don't get money from streams
wow

[Anonymous No.]

>>43254456
Now post the bigger site

[Anonymous No.]

>>43254635
I mean these figures demonstrate that anycolor makes more money. It would just be extra funny if they were beating cover in EN too considering that's supposed to be their one bastion of strength.

[Anonymous No.]

>>43247792
Merchandising always wins.

[Anonymous No.]

So pretty much everyone in Myth is a millionaire by now. Even after taxes.

[Anonymous No.]

>>43249616
Wait, a year passed and Rushia hasnt been dethroned yet? Holy shit, what the fuck is Pekora doing

[Anonymous No.]

>>43254946
>10+8 talents vs 40+ livers
What would you expected?
Also those niji souless merch will makeup to the profit margin too.

[Anonymous No.]

>>43249616
>two dead channels in the lead
I say everyone lost

[Anonymous No.]

>>43257479
Busy selling merch and shit that will never show up in Playboard.

[Anonymous No.]

>>43257704
no, Vshojo win

[Anonymous No.]

>>43258347
anon... you might want to sit down for this...

[Anonymous No.]

>>43247792
Is this for the whole company?
Because i don't think HoloID is profitable merch-wise

[Anonymous No.]

>>43248273
All ANykara assets are cash. No wonder they're ACCELERATING at all times.

[Anonymous No.]

>>43257479
She knows the first place is cursed

[Anonymous No.]

>>43257627
What kind of cope is this? Only the total profit matter. If you invested in Anycolor you would make more money

[Anonymous No.]

>>43248896
>there are normies buying all these cute goods that have never watched a livestreamer or a vtuber.
It reminded me when Kiara said most people who won tickets for her online meet and greet did not even liked her nor even knew much about Hololive.
However, to enter the raffle they had to buy all her birthday merch.
So people who do not like Kiara spend fucking tons of money in buying her merch to attend a meet and greet of someone who they do not even like.
Don't know if it is the Holobox or zoomers just spend money in everything that catch their attention regarding if they knew about it or not.

[Anonymous No.]

>>43257479
She hasn't even taken 2nd place yet.

[Anonymous No.]

>>43253610
Maybe not detailed enough but we have
>>43246791
>>43246858
>>43246919
>>43247003

[Anonymous No.]

>>43259382
Well yeah, as long as you got off after the 6 month sell freeze.

[Anonymous No.]

>>43259999
EU.....
Maybe it’s a self-fulfilling prophecy, but no wonder they’re completely ignoring them.

[Anonymous No.]

nothing stays popular forever

[Anonymous No.]

>>43247792
cringe

[Anonymous No.]

>>43259617
I don't really understand that. Who would buy a ton of merch to support some vtuber you don't care about?

[Anonymous No.]

>>43265956
nijiseethe

[Anonymous No.]

>>43248027
JP store shows completely different rankings than the EN one. Gura probably sells better than the rest of EN, but you'll have to dig deeper to compare with JP.

[Anonymous No.]

>>43253146
Didn't Ame get some small credit for Dino Gura design? She's probably making some cash off that.

[Anonymous No.]

>>43249020
always bet the opposite on what /vt/ says
INVERSE VT INDEX BAYBAY

[Anonymous No.]

>>43250173
*rapes and beheads you*

[Anonymous No.]

I don't get how you ppl are still shitting on SCs.
They make up a solid 30% of their earnings, that's a massive pillar of income.

[Anonymous No.]

>>43247895
What the fuck are you talking about it's over 1/3 of the income.

[Anonymous No.]

>>43260015
You know you get your share of the profits by owning, well, the shares. That's one of the points of buying these.

[Anonymous No.]

>>43248273
Ummm holobabs what is your excuse?

[Anonymous No.]

>>43252644
IRyS didn't even break $100k she seriously needs better fans. Also, the JP girls mog the EN girls in merch sales like usual.

[Anonymous No.]

>>43271731
oh nyo

[Anonymous No.]

>>43271775
Gura is in a different tier from other EN girls.

[Anonymous No.]

>>43248409
I get that's the direction of the money and I had this hunch for a long time considering how much brand shill they put but it's still pretty sad for a streamer/idol company.

[Anonymous No.]

>>43270949
those aren't dividend shares anon

[Anonymous No.]

>>43249431
It's well known from Holos mouths that they have to pay the costs of their own merch.

[Anonymous No.]

>>43247792
>dude merch is everything for hololive!
>barely more $$$ than streaming

[Anonymous No.]

>>43247895
Is 25% nothing?

[Anonymous No.]

>>43270822
That's all streaming income not just SC's.

[Anonymous No.]

>>43271731
Irys fans don’t listen to her music, they hardly buy her merch, they hardly even attend streams

I don’t get it, she’s pretty cute and has a good sense of humor, is into weeb shit.. what’s she doing wro-…

Oh… she’s associated with mori’s clique…